How much work do you put into learning the art of being grateful? It is a tricky difference between being a gracious, humble contributor and seeming desperate and insincere. This is difficult when you’re just starting to work, offering your services and talents to the world, and making them feel like you appreciate it when they contribute to your success. This is even more difficult further on down the road, if and when you start feeling as though you deserve this success.
Billy Corgan, the front man for the Smashing Pumpkins and several other much less awesome bands, got to the point where he began expecting additional compensation for his songs to be played on the radio. The assumption here, I guess, is that playing Pumpkins songs are disproportionately bringing listeners, and therefore advertisers, to the radio stations, more than the other bands who were being played for the same standard rate.
Back when they were cool.
Today, Rupert Murdoch is playing the same card, feeling like Fox news is bringing home the bacon for Google, and not the other way around. Whether or not there is a grain of truth to either of these situations is not the point. The point is, making one to one connections with all of your consumers requires a fantastic amount of power. Collaborating and playing by the same standard rules as everybody helps people see exactly how your news affects them, how your music fits into their playlist, who else likes them, who you’ll get to know if you make their values your own. If Fox is really going to commit to towing their own line, then they really need to start playing a little more Melancholy and the Infinite Sadness and a little less Zwan, if you know what I mean. He’ll need “Tonight Tonight”’s soaring strings and textured guitars of customer appreciation, is what I’m saying.
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