How do you keep it that way?
Can you keep it that way?
What are the alternatives, and how do we keep from hemorrhaging money?
If you’re going to put out a product that’s available digitally, and that people are going to want to obtain, you can bet on finding it available for free somewhere in short order. Bigger, better providers than you have put an awful lot of money and effort into stemming the tide of digital piracy, only to be bested with every new generation of technology.
The people who are convinced that your products are worth paying for, though, will always be there, and aren’t likely to be turned on to piracy just for the thrill of it. The best thing you can do for them is ensure that their licensed download stays their own, and can’t be intercepted beforehand, or afterward, using download links that are sent to their email address, with a personal ID code, with a service like Software Defender or easyClickGuard.
More importantly, though, you need to have some means of making your product refer back to yourself, even if it is obtained via illegitimate channels. A recognizable style, logo, interface, maybe a watermark built into a .pdf guide book, the point is, even pirated data should lead people back to your website, your products, your brand.
If they’re already getting a free sample, why shouldn’t that lead to a customer relationship?
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